world watch brands Who has the highest market share?

2023 Swiss Watch Industry Report

The Swiss Watch Industry Report, Published annually by Morgan Stanley and LuxeConsult, Has updated its findings for 2022. Total Swiss watch sales grew by 11.6% compared to 2021, Reaching 23.7 billion Swiss francs.

Top 20 Swiss Luxury Watch Rankings / ⓒ Morgan Stanley

Top 10 Brands Cumulative Market Share / Excerpt from Morgan Stanley

Rolex Remains Unchallenged at No. 1

Among luxury watch brands, Rolex continues to hold the undisputed top spot in both market share and sales. Since the survey began in 2017, The rankings of brands around the top 20 have fluctuated, But Rolex has consistently maintained its position at number one.

Market Share by Luxury Watch Brand / Excerpt from Morgan Stanley

In terms of market share, Rolex recorded approximately 30.9%, An increase of 1.5% from the previous year.

2022 Annual Sales by Luxury Watch Brand / Excerpt from Morgan Stanley

The difference in sales is even more remarkable. In 2022, Rolex achieved sales of 9.3 billion Swiss francs, Equivalent to approximately 13.5711 trillion KRW. This is more than the combined sales of Cartier in second place, Omega in third, Audemars Piguet in fourth, And Patek Philippe in fifth. (Cartier in second place about 4 trillion KRW, Omega in third about 3.6 trillion KRW, Audemars Piguet in fourth about 2.9 trillion KRW, Patek Philippe in fifth 2.6 trillion KRW)

Cartier in Second Place

Tank Must ⓒ Cartier

Cartier has maintained its second place position for three consecutive years since the rankings changed in 2020. With models such as the Tank series, Santos, And Ballon Bleu, Cartier continues to achieve steady growth.

Omega in Third Place

Omega and Swatch Collaboration MoonSwatch / ⓒ Swatch Group Korea

Omega, Representing the Swatch Group, Lost 1.3% of its market share from 2020 to 2021 and maintained third place for another year. However, The Swatch Group, Which owns Omega, Saw an increase in overall sales. This was thanks to the successful collaboration between Omega and Swatch.

Audemars Piguet in Fourth Place

Royal Oak Jumbo Extra-Thin ⓒ Audemarspiguet

Last year, Audemars Piguet celebrated the 50th anniversary of its iconic Royal Oak lineup and, For the first time in its history, Achieved sales of 2 billion Swiss francs. Since surpassing Patek Philippe's sales in 2021, Audemars Piguet has maintained its fourth place position.

Patek Philippe in Fifth Place

Nautilus 5711/1R-001 ⓒ The watch club

Although Patek Philippe ranked fifth in sales, The story would have been different if it were a ranking of high-end watches. Patek Philippe has once again made it into the top five this year.

Vacheron Constantin in Tenth Place

Vacheron Constantin Overseas ⓒ Subdial

Vacheron Constantin, Entering the top ten for the first time this year, Is well known for its luxury sports watch Overseas series and is a brand with a long and rich history. Following Cartier and IWC, It is the third Richemont Group brand to be ranked in the top ten. In 2022, Vacheron Constantin achieved a 25% increase in sales compared to the previous year, Delivering impressive results.

Expansion of Brands Available for Trading on VIVER

Now, You can trade the top five Swiss watch brands—Rolex, Cartier, Omega, Audemars Piguet, And Patek Philippe—on VIVER. In addition to these top five brands, Vacheron Constantin is also available on the VIVER platform. As always, We will continue to create a trustworthy watch trading environment based on our technological expertise.


Go to the brand expansion information page