The unworn market price of Rolex Datejust 31 278274 in Korea is ₩14,350,000–₩17,000,000 (avg ₩15,773,333) based on recent sales. Based on VIVER sold prices.
| Date Sold | Condition | Year (stamping) | Price | Sale Type |
|---|---|---|---|---|
| 2025-12-30 | Unworn 99 | 2025 | ₩15,990,000 | Pre-inspection Sale |
| 2025-12-09 | Unworn | 2025 | ₩17,000,000 | Direct Sale |
| 2025-10-09 | Unworn | 2025 | ₩15,800,000 | Consignment |
| 2025-03-14 | Unworn | 2025 | ₩16,000,000 | Consignment |
| 2024-09-23 | Unworn | 2024 | ₩15,500,000 | Pre-inspection Sale |
| 2024-09-17 | Unworn | 2024 | ₩14,350,000 | Pre-inspection Sale |