The unworn market price of Rolex Datejust 31 278274 in Korea is ₩16,800,000–₩21,000,000 (avg ₩19,322,500) based on recent sales. Based on VIVER sold prices.
| Date Sold | Condition | Year (stamping) | Price | Sale Type |
|---|---|---|---|---|
| 2026-04-12 | Unworn | 2026 | ₩20,200,000 | Consignment |
| 2026-01-26 | Unworn | 2025 | ₩21,000,000 | Consignment |
| 2025-12-11 | Unworn | 2025 | ₩19,290,000 | Consignment |
| 2025-08-20 | Unworn | 2025 | ₩16,800,000 | Consignment |