Annual Event on New Year's Day

As soon as the new year began on January 1st, News of price increases for Rolex and Tudor was announced. Since there were already two significant increases in 2024, This latest hike further reflects the ongoing inflation. As the price of gold rose by about 44% last year, Watches made of gold saw even greater increases. Let us take a closer look at each model.

Professional Models

Submariner

Rolex Submariner Retail Price

The most basic Submariner steel model has seen a price increase of about 5%. Models that include gold have nearly double the rate of increase.

GMT-Master II

Rolex GMT-Master II Retail Price

The GMT-Master II steel model increased by 5% and the Rolesor model by over 9%. The all-gold 126718GRNR model saw a dramatic 16.4% increase, Rising by nearly 10 million KRW at once.

Daytona

Rolex Daytona Retail Price

The retail price of the Daytona has risen significantly. The steel model increased by about 7% and the all-gold model by an impressive 18.5%. The platinum model also exceeded 8%, Surpassing 110 million KRW.

Explorer 1, 2

Rolex Explorer 1, 2 Retail Price

The steel Explorer model, Which shocked the market by surpassing 10 million KRW in 2024, Saw a price increase of 5 to 5.5%. The Rolesor model increased by 9.3%. It is expected that the Explorer Rolesor model will soon exceed 20 million KRW.

Main Models of the Classic Line

Sky-Dweller

Rolex Sky-Dweller Retail Price

The Sky-Dweller, Which is already a high-end lineup, Also saw a considerable increase. As a result, All-gold models are now priced in the 80 million KRW range.

Datejust

Rolex Datejust Retail Price

The Datejust, Which has the most variations among Rolex models, Increased by an average of 4 to 6%. Models without a separate index are priced without diamond indexes, Only with bar indexes.

Day-Date

Rolex Day-Date Retail Price

The Day-Date, Which is only released in all-gold models, Saw an overall increase of more than 11%. The minimum price is now over 60 million KRW. The prices above are for bar index models, And if diamond indexes are applied, The price will be even higher.

Oyster Perpetual

Rolex Oyster Perpetual Retail Price

As announced in June last year, The most affordable Rolex model, The Oyster Perpetual 28mm 276200, Has now exceeded 8 million KRW. Although the overall price is still below 10 million KRW, It is expected to soon join the ranks of watches priced over 10 million KRW.

Leap to High-End Watches? Tudor

Tudor Main Models Retail Price

Tudor, Which had a price increase in January 2024, Also saw an overall increase of about 4 to 6%. What does Tudor's relentless rise in retail prices mean?

What are the reasons for the increase?

After already raising retail prices twice in 2024, Another significant increase has been set for this year. This is not an unexpected issue, As last year saw a huge inflation rate, Soaring gold and raw material prices, And above all, Exchange rate issues at the end of the year. As a result, The increase for domestic gold models is slightly higher than overseas. Compared to prices at the beginning of 2023, Watch prices have risen by nearly 20% over two years. However, There are concerns that Korean retail prices may still have room to rise further when applying the exchange rate. As there was a case of three price increases in 2008, This is not an unreasonable scenario. The saying that "today is the cheapest" is becoming meaningless as retail prices rise steeply, So the sooner you make a purchase decision, The better.