The Bulgari Serpenti was first created in 1948 as a bracelet watch featuring a snake motif. In ancient times, The snake symbolized transformation and eternity, And Bulgari incorporated this symbolism into the collection by combining it with modern design. With its unique structure that gracefully wraps around the wrist and its bold style, The Serpenti became Bulgari's signature icon and remains to this day a collection that symbolizes the brand's creativity and innovation.
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