Rolex 1908 is a watch with a lot of meaning as it commemorates the year in which Hans Wilsdorf officially registered the brand name based on his belief in the accuracy and practicality of wristwatches and took the first step toward innovation in the watch industry. As a dress watch, It is a collection that shows a soft presence with its compact size and luxurious materials and finish.
Official retail price is based on the first price increase of each year.

2023
watch market review
What happened in the watch market this year?

Someone's
the clock
Celebrity watch collections (1)

Nickname is more famous
rolex
Rolex Nickname Series

Sports watch and
Sponsorship
Sports with a watch

of what watch
Will the price rise?
Keep an eye out for discontinued models Part 1

Why Rolex?
No tourbillon?
Rolex’s brand strategy

VIVER
AI Lens
Revolutionizing the Luxury Watch Experience

Submariner Green's
generation change
Submariner Date Green Ref. 126610LV

Cartier Tank
History of change
Infinite variations of the Cartier Tank

Rolex's
Strategic Marketing
The Secret to Rolex's Symbol of Success