In 1917, Louis Cartier was inspired by the 'tanks' during World War I and created a tank collection shaped like a tank viewed from above. Over the next 100 years, it maintained the tradition of the square dial and Roman indexes, establishing itself as Cartier's undisputed iconic watch. The genderless design is popular with both men and women and has been loved by celebrities in various fields, including Andy Warhol, Princess Diana, and Yves Saint Laurent.

Today is the cheapest
luxury watch
Watch retail prices are soaring, to what extent?

Which models are available for trial at the VIVER showroom?
Apgujeong, Jamsil

Showroom Apgujeong
Worn Model
The entire list

2025 Cartier Price Increase – Updated Price List & Models Explained
Cartier Raises Prices by 6% – New 2025 Price List and Reasons Explained

What is the watch diameter like these days?
After every rise comes a fall.

39mm
The following watches
Are you looking for a compact sized watch?

Tank Must,
Tank Solo
Popularization of Cartier (Les Must de Cartier)

2024 Recommended
Dress Watch
The Past, Present and Future of Dress Watches

2023 Classic Watch
Prices of major models
What is the most popular Datejust combination?

Someone's
the clock
Celebrity watch collections (1)

Cartier Tank
History of change
Infinite variations of the Cartier Tank

First half of 2023
Classic watch price analysis
What are the performance of the major classic watch models in the first half of the year?

I'm serious about watches
Cartier
What is the secret to Cartier establishing itself as a ‘watch brand’?