Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

submariner non date
Ref. 124060
The fundamental of fundamentals! Just like the original Submariner

An Unwelcome Guest: Rolex Price Increases Over the Years – Insights as of November 2022
Impact of price increases on the watch market

Listen to the master
Watches and Philosophy
Interview with Master Jang Seong-won Part 2

2024
Morgan Stanley Insights
Behind the Watch Market Digged into Data

2024 Rolex and Tudor Price Increase – Updated Price List & Reasons
How Much Did Rolex Prices Increase This Year?

What is the watch diameter like these days?
After every rise comes a fall.

2025 Rolex and Tudor Price Increase – Updated Price List & Reasons
How much higher will it go this year?

2024
Watch Market Review
What was the watch market like this year?

Rolex Daytona
Changes in movement
The basis of the Daytona legend