There are many people in the market who hope that watch prices will fall. Some are confident that the premium will disappear and soon we will be able to buy watches at boutiques just like in the past. But is that really the case? 
Of course, There are several models that are returning to their original prices but the market prices of major sports watches that many people still desire have not changed much. In fact, Many watches have maintained a slight upward trend in line with inflation.

We have looked into what changes occurred in March and April, Which mark the end of the first quarter, Compared to the prices on January 1st this year. 
(Prices are based on unworn new products.) 

Rolex Submariner

Rolex Submariner Black Dial 2 Types April Actual Transaction Price

Rolex Submariner Yellow Gold Rolesor 2 Types April Actual Transaction Price

Here are the market prices for the Rolex Submariner. All models have recorded an increase of around 4 percent compared to January. In particular, The Submariner No Date Ref. 124060 has risen by as much as 11 percent. With a retail price of 12, 680, 000 KRW, The premium is close to 4, 000, 000 KRW. 

This appears to be the result of continued strong demand following the increase in Rolex retail prices earlier this year.

Submariner 124060

41mm, Black, Oyster

Submariner Date 126610LN

41mm, Black, Oyster

Submariner Date 126613LB

41mm, Royal blue, Oyster

Submariner Date 126613LN

41mm, Black, Oyster

Rolex GMT-Master 2

Rolex GMT-Master 'Batman/Girl' March Actual Transaction Price

The price of the GMT-Master 2 126710BLNR has also increased slightly. The latest actual transaction prices show that the price gap between the Jubilee band and the Oyster band is gradually narrowing. 
Another price to note is the GMT-Master 2 126710 BLRO Pepsi, Which had a discontinuation issue. Fortunately, It was not officially discontinued at this year's Watches & Wonders, But it seems that supply is being controlled as there are almost no transactions of unworn new products in the market. Even for pre-owned products, If the condition is good, All are traded above 30, 000, 000 KRW.

GMT-Master 2 126710BLNR

40mm, Black, Jubilee

GMT-Master 2 126710BLNR

40mm, Black, Oyster

GMT-Master 2 126710BLRO

40mm, Black, Jubilee

GMT-Master 2 126710BLRO

40mm, Black, Oyster

Rolex Daytona

Rolex Daytona 116500 Actual Transaction Price

This is the Rolex Daytona 116500LN which was discontinued in 2023. There has been no significant change in the market price but again, There are very few transactions of unworn new products after discontinuation. The asking price for the white dial is between 44, 000, 000 and 50, 000, 000 KRW. 

Daytona 116500LN

40mm, White, Oyster

Daytona 116500LN

40mm, Black, Oyster

Daytona 126500LN

40mm, White, Oyster

Daytona 116500LN

40mm, Black, Oyster

Tudor Black Bay

Tudor was the hottest brand at Watches & Wonders 2024. Since there is not yet a premium, We compared prices to see how much depreciation there is compared to the retail price.

Tudor Black Bay April Actual Transaction Price

Tudor Black Bay Actual Transaction Price

Most watches are traded at a depreciation of about 20 to 30 percent but the Black Bay 54 black dial model has risen to almost the same level as the boutique price. It is said that it is actually difficult to find in stores. The future of Tudor is very promising.  

Black Bay GMT 79830RB

41mm, Black

Black Bay M7941A1A0RU

41mm, Black

Black Bay 58 79030N

39mm, Black

Black Bay 54 79000N

37mm, Black