Audemars Piguet
Opens Cheongdam Flagship Store

Audemars Piguet, Representing Swiss high-end watches, Opened its first flagship in Korea on August 13 on Cheongdam Fashion Street in Seoul.
This six-story complex building combines a boutique, AP House, And customer service center in one building, Providing visitors with an immersive space to experience Audemars Piguet watches.

© Audermar piguet

The exterior of the building, With its bronze-colored mullion structure reminiscent of falling raindrops, Is said to be inspired by the natural scenery of Vallée de Joux, The home of Audemars Piguet in Switzerland. The design incorporates the five elements of Korean culture—metal, Water, Wood, Fire, And earth.
AP House Seoul occupies two floors and serves as a space where visitors can relax and experience the creations and expertise of the manufacture as if they were at home. It is expected to become a platform where watch enthusiasts can build deep connections.
Audemars Piguet currently operates 21 AP Houses worldwide, Including in Amsterdam, Bangkok, Barcelona, Hong Kong, London, LA, Shanghai, And Tokyo. This is the first exclusive Audemars Piguet space in Korea.

Phillips Auction
First Rolex Daytona Rainbow Model Unveiled

Original Rolex Daytona “Rainbow” Ref. 16599
© watchesbysjx.com

At the upcoming Phillips auction in Geneva, Switzerland, On November 8, The first Rainbow model of the Rolex Daytona will be unveiled, Drawing much attention.
Released in the 1990s, This model is known as the “Zenith Daytona” with the Zenith El Primero cal.4030 movement, And Ref. 16599 is the first to feature rainbow-colored sapphires.
This watch has been kept in a private collection for the past 20 years and is now up for auction. Phillips has exceptionally decided not to set an estimated price for this watch, But the market expects it to sell for at least 3 million Swiss francs (3.5 million dollars, Approximately 4.6 billion KRW).

Hyundai Department Store Pangyo
First Rolex Store in Gyeonggi Province

Rolex will open a store on the first floor of Hyundai Department Store Pangyo, Marking the first Rolex store in the Gyeonggi region.

Early August, Rolex store under construction © Biz Chosun

Hyundai Department Store Pangyo is known as the highest-grossing store among all Hyundai Department Store branches nationwide. Since the closure of the Rolex store at Gwangju Shinsegae at the end of 2021, This news of a new Rolex opening is being welcomed by residents in the southern Gyeonggi area.
The Rolex store at Hyundai Department Store Pangyo will be operated by Unowatch, One of the nine official Rolex dealers in Korea, Which also operates the store at Hyundai Department Store Apgujeong Main Branch. The opening date for the new store has not yet been announced.