The Unique Charm of the ‘Tiffany’ Dial

The Nike Tiffany Air Force 1, Released last March, Attracted significant attention as its resale price soared to three to four times the original retail price. Even before this, The ‘Tiffany color’ swept through the watch market and had a major impact on watch prices. This beautiful color, A light blue tone mixed with turquoise, Is called ‘Turquoise Blue’ or ‘Tiffany Color’ as it is used as the signature color of the jewelry company Tiffany & Co. Let us explore which watches have been loved with this mysteriously beautiful turquoise blue color.

Tiffany Blue Nautilus, Becoming a Trendsetter

The most powerful moment in the Tiffany Blue color craze in watches was undoubtedly the Patek Philippe ‘Tiffany Blue Nautilus’.

Patek Philippe Tiffany Blue Nautilus / ⓒ manofmany

The ‘Tiffany Blue Nautilus’, Launched in November 2021, Was released in a limited edition of 170 pieces to commemorate the 170-year partnership between Patek Philippe and Tiffany. As it was the final series of the already popular Nautilus Ref. 5711, Which was discontinued, Collectors around the world paid close attention and prices soared. The first watch released was sold at a Phillips New York auction for 6.5 million dollars, About 120 times the retail price of 52, 000 dollars. At the time, It achieved the highest bid ever for an online watch auction and received great attention from the watch community.

The Oyster Perpetual Turquoise Blue, Now Called ‘Tiffany’

Rolex OP Tiffany / ⓒ Bob’s watches

Before the ‘Tiffany Nautilus’, There was the Rolex ‘Turquoise Blue’. In September 2020, Along with candy pink, Green, Yellow and coral red, A ‘Turquoise Blue’ product similar to the Tiffany color was released and quickly became a hit. This dial was applied to three sizes (41mm, 36mm, 31mm) and in the United States, Demand was so high that a waiting period of 12 months was required less than a year after its release.

Oyster Perpetual 31 277200

31mm, Turquoise Blue, Oyster

Oyster Perpetual 36 126000

36mm, Turquoise Blue, Oyster

Oyster Perpetual 41 124300

41mm, Turquoise Blue, Oyster

‘Tiffany’ Oyster Perpetual, Price Soaring

The Tiffany Nautilus, Released the year after the birth of the Rolex OP, Triggered a simultaneous price increase for the ‘Tiffany Color’ Oyster Perpetual. While the Nautilus was made for a select few, The Rolex Oyster Perpetual was a watch that anyone could aspire to own. The price trend graph below shows just how powerful the Tiffany Blue’s impact was on the resale market.

‘Tiffany’ Dial Oyster Perpetual Resale Market Trend

The Oyster Perpetual 36mm and 41mm with Tiffany dials soared to about five times their original retail price. Overseas, The popularity was even higher, With premiums reaching up to ten times in the United States and the United Kingdom.

Has the Tiffany Craze Disappeared?

So what about the current market price? Although prices have fallen compared to 2022, A significant premium is still maintained domestically. The 31mm and 36mm models remain at about 1.5 to 2 times the retail price, And retail popularity is still strong. In addition, Since the 41mm was discontinued in 2022, Its rarity has increased and it commands about three times the premium.

The Modern ‘Tiffany’ Dial, Crossing Popularity and Luxury

Thanks to the influence of the Tiffany color Patek Philippe and Oyster Perpetual, Other brands’ ‘Tiffany’ dial watches are also enjoying increased popularity. Breitling, Which has adopted pastel tones, Hublot, Which covers the case and bracelet in color, And even MoonSwatch. The spectrum that can satisfy both enthusiasts and beginners is also the charm of the Tiffany dial.

Turquoise Blue Made with Turquoise Stone

The Turquoise Blue color is becoming even more diverse in materials, With actual turquoise stone being used. The first luxury sports watch, Audemars Piguet’s Royal Oak, In February 2023, Expressed the ‘Turquoise Blue’ color using real turquoise, Making the color even more luxurious.

ⓒ Rolex

Rolex also unveiled a new dial different from the existing ‘Tiffany’ by using turquoise at the 2023 Watches and Wonders. The turquoise dial, Which was previously only available on the yellow gold Day-Date 36, Was introduced in Everose gold and white gold versions, Expanding the catalog of ‘Turquoise Blue’ dials.

How Far Will the Popularity of Tiffany Color Go?

ⓒ Rolex

At Watches and Wonders, Another unexpected form of the ‘Tiffany’ dial appeared. The ‘Celebration Motif’, Filled with dot patterns, Is likely to become a collector’s watch due to its bold design. It is produced exclusively with a turquoise blue background and is only available in the sizes 41mm, 36mm, And 31mm, Which previously featured this color. It will be interesting to see if this new model continues the popularity of the ‘Tiffany’ dial.