This article is a continuation from 2023 NEW ROLEX.
We are currently exploring the much-discussed 2023 new Rolex models. In addition to the professional watches, There are significant changes in the lineup. While new products have been introduced, Some lineups have also bid farewell.

Icon of Discontinuation and Revival
Milgauss

The discontinuation of the Milgauss, Which was predicted by Viver and many watch communities, Has become a reality.

Ref. 116400GV ⓒ Rolex

Milgauss, Which has a history of repeated discontinuation and revival and significant price fluctuations in the secondary market, Can no longer be found on the official Rolex website. Will the Milgauss, A scientist's watch that demonstrated its technical prowess by withstanding magnetic fields of 1, 000 gauss, Take time to reorganize and make another comeback? Or will it disappear into history like this? As it remains a popular model among enthusiasts, Price changes are also drawing attention.

Milgauss 116400GV

40mm, Intense Black, Oyster

Milgauss 116400GV

40mm, Z-Blue, Oyster

A New Chapter,
Perpetual 1908

Along with the Milgauss, The Cellini lineup, Which was also frequently predicted to be discontinued, Has disappeared.

ⓒ Rolex

From Now On, Perpetual 1908

Now, The new Perpetual 1908 lineup continues the legacy as Rolex's only dress watch. The 1908 refers to the year when Rolex founder Hans Wilsdorf registered the trademark 'Rolex'. Below the ROLEX logo, GENEVE, Inherited from Cellini, Is engraved. The case material is currently limited to 18ct yellow gold and white gold, And each model is available with either a white or black dial.

ⓒ Rolex

The strap is made of alligator leather, And the underside of the strap features Rolex's signature green lining. The Cal. 714 movement, Equipped with approximately 66 hours of power reserve and installed in the 1908, Can be admired through the see-through case back.

Ref. 50535 ⓒ Rolex

Farewell to Cellini

The Cellini lineup, Which had long been said to require a complete overhaul, Has not seen any updates since the Moonphase released in 2017. Was it a limitation of the Cellini collection, Which had been stagnant for so long? Rolex's business strategy, Which moved away from steel sports watches and complication watches, Has led to the current result. We will watch to see if the Perpetual 1908, Seen as the 'spiritual successor' to Cellini, Can expand Rolex's traditional dress watch collection.

Cellini Moonphase 50535

39mm, White, Strap

Discontinued Color Collection,
Oyster Perpetual

Meanwhile, A very charming idea has appeared in the Oyster Perpetual lineup.

ⓒ Rolex

The Celebration Motif dial brings together the colors of the current Oyster Perpetual models that have been released and discontinued, Presenting a new look. The five colors released together in 2020 are stacked like scoops of ice cream. It delivers a casual and playful vibe that is rarely seen from Rolex. Collectors seem to have added it to their wishlists immediately after its release. The new dial is available in Oyster Perpetual 41mm, 36mm, And 31mm sizes.

Oyster Perpetual 31 277200

31mm, Yellow, Oyster

Oyster Perpetual 31 277200

31mm, Coral Red, Oyster

Oyster Perpetual 36 126000

36mm, Green, Oyster

Oyster Perpetual 36 126000

36mm, Candy Pink, Oyster

Colorful Day-Date

The trend of adding new colors continues with the Day-Date.

ⓒ Rolex

Diverse Colors

Three new dial colors have been added to the Day-Date 36. Including variations with diamond-set bezels and indexes, A total of 18 models have been added. The Mediterranean-themed Green Aventurine, Carnelian, And Turquoise Stone dials make the Day-Date even more glamorous. These dials appear to pay homage to the Stella dials released in the 1970s.

ⓒ Rolex

Emoticon Time Stamp ❤️

Even the Day-Date, Known for its solemn and classic image, Has introduced a unique new model. The day window at 12 o'clock, Which used to display the day of the week, Now shows positive messages such as 'Happy', 'Peace', And 'Love', While the date window features 31 different emoticons instead of numbers. This Day-Date is available in three models: 18ct yellow, White, And Everose gold.

2023 New Product Announcement

This concludes our review of the long-awaited new product announcements. Many predictions were made in anticipation of this once-a-year event, And we are curious how closely they matched your expectations. More importantly, We are interested in the changes these releases will bring to the market. Although some discontinued models have already seen significant price movements, We believe it is a situation that requires further observation. Viver will continue to provide detailed reviews and market information on the new products.