Introduced in 1987, The Chanel Première features a case design inspired by the octagonal shape of the Place Vendôme, An iconic Parisian landmark. Without numbers, Indexes, Seconds hand or date window, Only two gold hands flow elegantly over the black lacquered dial, Maximizing minimalism and sophistication. More than just a watch, This watch has become an icon of Chanel style, Freedom and femininity, Embodying Chanel’s vision of “The Allure of Time” and showing timeless elegance and individuality.

In E.Ru.Sha
Why Make Watches
The Third Wave - Total Brand Advance

Secondary market analysis
Part 1
The reason why you should pay attention to the pre-owned watch market now

locked tightly like an oyster
oyster case
‘Oyster Perpetual’

Panerai Radiomir
Three Days PAM01350
Homage to Ref. 3646

Submariner Green's
generation change
Submariner Date Green Ref. 126610LV

Reference number
reading
Can you tell what kind of watch it is just by looking at the numbers?

Retro watch trend
Current flow that started from a return to the past

Datejust
Overhaul after 38 years
The new value in the drawer

Korea, Japan, USA
Retail price comparison
Which country has the most expensive Rolex?

4 people, 4 colors
clock story
Me and my watch (5) Omega, Breguet, Rolex