Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

brightens the darkness
blue light
History of Rolex’s luminous paint

higher, further
sky dweller
From the birth of Sky Dweller to the present

2024 Rolex and Tudor Price Increase – Updated Price List & Reasons
How Much Did Rolex Prices Increase This Year?

King of non-mainstream,
Milgauss
The discontinuation and resurrection of Milgauss, and...

Cyclops
lens
Rolex signature started from a drop of water

2025
Starting the Year of the Snake
Watches commemorating the Year of the Blue Snake, Eulsa Year

GMT Master 2's
milestone
GMT Master 2 Ref. 116710LN

What is the icon?
The Story of Audemars Piguet Royal Oak

me and my watch
Vol. 2
The story of Rolex Milgauss and Heejae Lee