The Jaeger-LeCoultre Reverso collection was born in 1931 in response to the demands of British officers and polo players stationed in India. They needed a watch that would not only protect the watch glass from breaking during polo matches, But also maintain elegance. To solve this problem, They came up with an ingenious structure that turned the case upside down to protect the dial. The name “Reverso” comes from the Latin word meaning “to turn over.”

In E.Ru.Sha
Why Make Watches
The Third Wave - Total Brand Advance

Between luxury and retro
somewhere
Submariner Date Ref. 116613LB

Submariner Green's
generation change
Submariner Date Green Ref. 126610LV

GMT Master 2's
milestone
GMT Master 2 Ref. 116710LN

Omega
Aqua Terra
User experience
Cool design and comfort ready for summer

2023
NEW ROLEX
What changes will there be in Rolex in 2023? (One)

brightens the darkness
blue light
History of Rolex’s luminous paint

Reference number
reading
Can you tell what kind of watch it is just by looking at the numbers?

2024
Watch Market Review
What was the watch market like this year?

Vacheron Constantin
Why Vacheron Constantin