Introduced in 1987, The Chanel Première features a case design inspired by the octagonal shape of the Place Vendôme, An iconic Parisian landmark. Without numbers, Indexes, Seconds hand or date window, Only two gold hands flow elegantly over the black lacquered dial, Maximizing minimalism and sophistication. More than just a watch, This watch has become an icon of Chanel style, Freedom and femininity, Embodying Chanel’s vision of “The Allure of Time” and showing timeless elegance and individuality.

Tank Must,
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locked tightly like an oyster
oyster case
‘Oyster Perpetual’

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Second gold
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VIVER
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