The Rolex Datejust was created in 1945 to commemorate the 40th anniversary of Rolex. It was the world’s first wristwatch to feature an automatic date window on the dial, And it was a groundbreaking feature that instantly changed the date at midnight. This feature is now standard, But at the time it shocked the watch industry, And the Datejust quickly became Rolex’s flagship model.
In 1953, The 'Cyclops lens' was added above the date window to magnify the date 2.5 times, And in 1955, An innovative technology that allowed the date to change instantly at midnight was introduced. In addition, The 'Lady-Datejust' for women was launched in 1957, Completing the lineup for both men and women.
The Datejust was not designed for a specific sport or environment, But rather a classic and practical design that anyone can wear in everyday life. As the founder's goal, It has been loved by many classes and generations as a representative collection of Rolex that transcends time and trends.
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Apgujeong, Jamsil
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