Official retail price is based on the first price increase of each year.

rolex
Who is the leader?
The watch market compared to real estate

Rolex price increase in the first half of 2026
Summary of Major Model Price Increase Rates

Rolex Land-Dweller: A Bold Challenge to Audemars Piguet’s Dominance
New Heart Design, New Standard?

24 Hours of Le Mans
100th Anniversary Daytona
The hottest Daytona 126529LN

dream clock
daytona
Cosmograph Daytona Ref. 116520

Patek Philippe
Nautilus
Climb to the peak of Hype

not changing
old friend
Explorer 1 evolution process

The end of exploration,
explorer 2
A watch that is clear, loud, and faithful to its essence.

day date
olive green
Elegantly and splendidly

Watches and Wonders
Introduction of new products from major brands such as Patek Philippe and Cartier