The Birth of the Hulk

In 2010, Baselworld drew more attention than ever with news of a new Submariner release. In response to this interest, For the first time in 57 years since the birth of the Submariner, A new dial color was introduced. Just as the first appearance of the green bezel in a world where only black bezels existed (Ref. 16610LV) was a shock, The green dial was also an unexpected result, And the market was in shock for some time. From this point, Rolex established a new identity with the color green.
"Green is the new Black" became a phrase that colored the global watch trend in green.

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Submariner Date 116610LV

40mm, Green, Oyster

When Did the Premium Begin?

Ref. 116610LV is the successor to Ref. 16610LV, Which was released in 2003 to commemorate the 50th anniversary of the Submariner. The most remarkable change was the switch from the previous aluminum bezel to a brilliant green Cerachrom bezel and the dial color changing to green. Perhaps because Rolex users are sensitive to change, The initial market response was actually somewhat skeptical. For over 60 years, The Submariner dial had only one color, Black, So this was perhaps a natural reaction.

However, As users experienced the brilliance of the sunray green dial, Which is not an ordinary green dial, Word of mouth gradually brought the Hulk into the spotlight. The price in the secondary market started to rise around 2015, About five years after its release, As overseas demand increased. From that point, It joined the ranks of premium models such as the Daytona Ref. 116520 black dial, Deepsea Ref. 116660 D-Blue, And GMT-Master 2 Ref. 116710BLNR. The late market response and the resulting premium are very similar to what happened with the previous model, Ref. 16610LV.

Submariner Date 16610LV

40mm, Black, Oyster

Daytona 116520

40mm, Black, Oyster

Deep Sea 116660

44mm, D-Blue, Oyster

GMT-Master 2 116710BLNR

40mm, Black, Oyster

A Model with All the Factors for Price Increase

The Hulk, Which had been steadily rising in popularity, Saw an explosive price surge when production ended in 2020. When demand increases and supply stops, It is only natural for prices to rise.

VIVER Index

In addition, Compared to the black dial Ref. 116610LN, The production volume is lower, So the quantity circulating in the market is also limited. Although there may be some downward pressure compared to the peak prices earlier this year, The decline is not expected to be steep, And over time, The value will likely increase and form a higher price range.

Submariner Date 116610LN

40mm, Black, Oyster

The Value of Increasing Rarity

The problem is that Ref. 116610LV is becoming harder to find in the secondary market. It is difficult enough to find a 2020 model, And it is questionable whether you can even find one with the new warranty card. It seems that watches in good condition have already gone to collectors, So if you are lucky enough to find one still available on the market, Do not miss the opportunity. Also, This watch is truly beautiful in person. Trying it on at the VIVER Showroom would be a great idea.