Have you ever purchased a Rolex at an official store? Those who have visited an official Rolex store hoping to buy a Rolex will know what it is like.
These days, You need to make a reservation by phone and wait for a long time from early in the morning. Not long ago, People would camp out in front of department stores with tents and folding chairs waiting for the store to open. Even so, Were you able to try on the watches as much as you wanted when you entered the store? It was probably difficult to even see the model you had in mind. That is why people started calling it a store that sells only air.
Or perhaps you have visited a store that sells pre-owned watches. You may have wondered if it is okay to try on this watch or that one. You might have worried that asking too many questions would be bothersome. Some of you may have been concerned about being watched if you left without making a purchase.
See with your own eyes and feel the watch on your wrist.
Experience the cool yet warm touch of the metal, The weight, The smooth movement when you turn the crown, The gentle and even ticking sound, And the shine that is much more brilliant than in photos. We hope you enjoy the dazzling colors and brilliance with all your senses.

Which gold color suits your skin tone best? How is the green of the Submariner different from the green of the Daytona? How much does the ceramic bezel of the Ceratona sparkle? We have worked hard to gather watches so that everyone interested in Rolex can fully enjoy them at the VIVER Showroom. Come and find the watch that suits you best.
At the VIVER Showroom, We offer a variety of experiences related to watches.
Feel free to try on the watches in the showroom, Take photos in front of the mirror, And discover which model suits you best. For a better fit, We will adjust the links to match your wrist so you can try them on comfortably. If you have any questions about watches, VIVER's watch specialists will answer them in detail.
We also provide services such as simple light polishing and condition checks for your own watches through showroom reservations.
From November 2022, You can view and purchase consignment items directly at the VIVER Showroom. If you want to see the products in person, Please make a reservation and visit us.
From August 2023, A TAX FREE collection exclusively for foreigners is available.
Please look forward to the ever-expanding services of the VIVER Showroom.

Skilled watch engineers and VIVER's curators, Who will kindly explain the watches, Are waiting for you. Please visit the VIVER Showroom, Created for your free experience. We will warmly welcome you at Apgujeong Rodeo Street, The mecca of watches.
In April 2023, We received great news. The VIVER Showroom won the 'Showroom Interior' category at the IF Design Award, One of the world's top three design competitions, Hosted by the International Forum Design in Germany.
IF Design Award Winner
Unlike the atmosphere of traditional watch specialty shops, The VIVER Showroom pursues a futuristic and modern ambiance. It is a space that receives much positive feedback from our visitors.

Address:
1F, 24 Seolleung-ro 157-gil, Gangnam-gu, Seoul
Business Hours:
Tuesday to Sunday (Showroom closed every Monday)
12:00 PM to 8:00 PM
Showroom Reservation:
Make a Reservation