If you want to understand the trends of the watch market

Real estate is considered the representative of tangible assets. To get a sense of the overall real estate market, People often look at the so-called 'flagship' prices to predict the general market situation or the movement of a specific area.

'Flagship' is originally a stock market term. It refers to the stock with the highest trading volume and price increase among several stocks grouped under one theme. Likewise, In real estate, The flagship property is the one with the highest price per square meter, The best location, And a large number of units, Serving as a key indicator. Even in news articles, The selling price of a specific complex is regularly checked to monitor price trends.

There are also models in the watch market that serve as benchmarks. The reason why it is important to watch these models closely is that the rise and fall of these key models can help predict how other models will be affected.

Real estate is a representative tangible asset that is less affected by inflation. Except for strong external factors such as financial crises, It has generally trended upward over the past 40 years. Of course, Not all real estate increases in value, And there are differences depending on location, But it is considered a safe asset in that it at least maintains its value.

So, Which watch is considered the most important indicator in Rolex?

The one solid choice
Daytona Ref. 116500LN

ⓒ Bobswatches

If you could only own one Rolex model for life, Which model would be mentioned the most? In real estate, There is a term 'the one solid property', Which refers to a house in a prime location with excellent transportation, Education, And amenities, Making it ideal for both investment and living. These properties tend to hold their value well. Even in a declining market, You can see that demand remains strong. For example, Places like Apgujeong H Apartment or Banpo's Aripark are considered dream destinations for many.

In Rolex, The Daytona plays this role. Everyone dreams of owning one (high demand) but supply is limited (low supply). Once you have it, You never want to let it go. It is a versatile watch that satisfies both wearing and investment value. Especially in times when the value of tangible assets is threatened, The Daytona 116500LN, Like a solid property, Shines even more.Daytona 116500LN.

Cosmograph Daytona 116520, 116500LN price trends
ⓒ watchnerd, Ⓒ watchchart

Let’s look at the trend of resale and retail prices overseas, Where the value of the Daytona was first recognized. Although there are occasional pauses, Overall, The resale price of the Daytona is moving further away from the retail price. Even amid the recent decline in watch prices, It shows quite strong price stability.

Daytona 116500LN

40mm, Black, Oyster

Daytona 116500LN

40mm, White, Oyster

Endless demand
Submariner Black Ref. 126610LN

ⓒ Bachmann&scher

If the Daytona is the model that represents the highest resale price due to its immense popularity and rarity, The Submariner Black is the model that serves as the benchmark for Rolex’s overall value. If you want to get a sense of current trading volume and overall price trends, It is best to check the price of the Submariner Black. The Submariner is more safety-oriented. Rather than aiming for large profits, It is more about minimizing losses. It has not been long since the retail price exceeded 10 million KRW, So it is the standard price among sports steel watches. Among the steel watches currently released by Rolex, It has the largest supply, Making it a good indicator of trading volume.

It is also the most sought-after watch for those entering the world of Rolex professional watches, And it matches well with any outfit and is easy to wear. It is the basic tool watch of Rolex that everyone feels they should own at least once.
*Want to know more about the Submariner? (Click)

Submariner Date 126610LN

41mm, Black, Oyster

Submariner Date 116610LN

40mm, Black, Oyster

The archetype of Rolex
Explorer 1 Ref. 124270

ⓒ 12and60

The third model is the Explorer 1. In Japan, The Explorer is always ranked among the top sellers. This is partly due to top star Kimura Takuya wearing it in the 1997 drama "Love Generation". More importantly, The Explorer has these characteristics.

∙ It is a professional line with a reasonable price, Making it accessible.
∙ It matches well with any outfit, Whether as a dress watch or a tool watch.
∙ There is very little change in design, So both old and new models are always in demand.

Of course, Most Rolex models have little change in design. However, Recent trends include larger diver watches, More gold materials, And colorful dials, Making them more glamorous than before. In this context, The Explorer 1 stands out for its understated beauty. In Korea, Compared to the Submariner or GMT, Its trading volume is not very high, But
when looking at the overall secondary market, The trading volume of the Submariner Black and Explorer is an important indicator. If the sales of the Submariner Black and Explorer decrease, It could be seen as a crisis for Rolex itself. As for the Datejust, Which accounts for the largest sales volume, The price and demand vary greatly depending on the type of bracelet, Bezel, And dial color, So it is a bit difficult to use as an indicator.

Explorer 1 124270

36mm, Black, Oyster

The start of watch trading is wearing it yourself

We have compared Rolex to real estate. What is the best way to buy an apartment in Seoul, Where demand is always high, At the lowest price? That would be winning the housing lottery. Some say it is even harder than winning the actual lottery. Buying a watch at a Rolex boutique is like winning the housing lottery on your first try. And you have to jump into a game where you cannot just wait.

However, In real estate investment, It is often said that investing for your own residence never fails. This is because having a stable place to live allows you to endure even if the real estate market declines. Even if the investment result is not good, You can still achieve the purpose of 'own residence'. Just as all multi-homeowners started with one house, Owning a property changes your perspective. Moving to another neighborhood, Renting out your home, Or living on a lease are all options for those who own at least one home. Watches are similar to real estate. If you look at them from the perspective of actually wearing them, You may find the answer more easily.

If you get the watch you have always wanted today, Let’s dream together about which watch you might get closer to in the future!