The Polaris collection is inspired by the 'Memovox Polaris' launched in 1968. Today, This heritage is carried on with the spirit of adventure, Exploration, And elegance. The design combines urban sensibility with the practicality of a sports watch, Boasting a versatile appeal that suits both modern people's daily lives and outdoor activities. It is the ideal timepiece for modern people who pursue both sophisticated style and a spirit of adventure.

Only real value
so that we can trade
A counterfeit, bubble-free watch trading platform

55 years of journey
Start 'Used Watch Straps'
Interview with Master Jang Seong-won Part 1

King of non-mainstream,
Milgauss
The discontinuation and resurrection of Milgauss, and...

led to my success
rolex
The Quiett Interview Part 1

What If Watchmaking Had Its Own NVIDIA? Exploring the Potential for Exponential Growth in Watch Values
'Growth Collecting' as seen from the watch market

Spring, Spring, Spring has come
SS season watch recommendations
A mood changer starts from your wrist!

Rolex's
Strategic Marketing
The Secret to Rolex's Symbol of Success

rolex
Who is the leader?
The watch market compared to real estate

2025
Starting the Year of the Snake
Watches commemorating the Year of the Blue Snake, Eulsa Year

Leaving Rolex
Rappers?!
Rolex and hip hop second story