Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

bigger and bigger,
clocks growing up
Enlargement of the watch (1)

luxury sports watch
Pronoun royal oak
Audemars Piguet trading begins

Retro watch trend
Current flow that started from a return to the past

Lightweight, Comfortable and cool
Easy-wearing watch

VIVER
AI Lens
Revolutionizing the Luxury Watch Experience

rolex
Yacht Master 1
The most radical sports watch

Ah, lang und sinne
A. Lange
The German watch giant wakes up.

flew from space
dial
rolex meteorite dial

rolex
Birth of the resell market
Cosmograph Daytona 116500LN