Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

2023
NEW ROLEX
What changes will there be in Rolex in 2023? (One)

GMT Master 2's
milestone
GMT Master 2 Ref. 116710LN

VIVER
AI Lens
Revolutionizing the Luxury Watch Experience

2022 watch
Looking around the resell market
2022 watch news selected by VIVER

Swiss Watches Face 39% Tariffs: What It Means for the Market
From Quartz Wave to Tax Wave

Why Rolex?
No tourbillon?
Rolex’s brand strategy

James Cameron and
Rolex Deepsea
A watch born from the quest for the deep sea

used watch market
Rolex jumped in
Introduction of Certified Pre-Owned Watches (CPO), what is VIVER’s role?

When to buy it
That watch with no regrets
Rolex BEST 3 that pioneered the resale market