Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

King of non-mainstream,
Milgauss
The discontinuation and resurrection of Milgauss, and...

Datejust
Overhaul after 38 years
The new value in the drawer

Datejust
Purchasing Guide 2
Summary of dial colors by index

submariner non date
Ref. 124060
The fundamental of fundamentals! Just like the original Submariner

Sports watch and
Sponsorship
Sports with a watch

Second gold
Rolex
Rolex is ultimately a safe asset

tiffany color
Or turquoise blue
Turquoise blue colored watches

Rolex Explorer
A true connoisseur's watch, The pure essence of brand philosophy

Why is the watch good?
Why I Love Watches