Introduced in 1987, The Chanel Première features a case design inspired by the octagonal shape of the Place Vendôme, An iconic Parisian landmark. Without numbers, Indexes, Seconds hand or date window, Only two gold hands flow elegantly over the black lacquered dial, Maximizing minimalism and sophistication. More than just a watch, This watch has become an icon of Chanel style, Freedom and femininity, Embodying Chanel’s vision of “The Allure of Time” and showing timeless elegance and individuality.

Practical luxury
titanium watch
The mainstream is titanium

Sports watch and
Sponsorship
Sports with a watch

of what watch
Will the price rise?
Keep an eye out for discontinued models Part 1

Glitter
rare rolex
Off-catalog Rolex

VIVER
watchmaking class
This is also possible on VIVER.

The price of gold on the watch
Impact
Gold price soaring, What is the connection with watch prices?

new things and
things that disappear
What changes will there be in Rolex in 2023? (2)

me and my watch
Vol. 2
The story of Rolex Milgauss and Heejae Lee

Which models are available for trial at the VIVER showroom?
Apgujeong, Jamsil

Your Favorite Golfer's Watch
Wristgame ON
A selection of watches from PGA stars