Chanel Boyfriend was born in 2015, Inspired by men's watches and incorporating genderless design into women's watches. As the name suggests, It contains both masculinity and femininity, And it inherits the philosophy of Coco Chanel, The founder of Chanel, Who introduced masculine elements into women's fashion. It is characterized by an octagonal case and minimal design, And is evaluated as a collection that suggests a new style and freedom of self-expression.

2025
Starting the Year of the Snake
Watches commemorating the Year of the Blue Snake, Eulsa Year

An Unwelcome Guest: Rolex Price Increases Over the Years – Insights as of November 2022
Impact of price increases on the watch market

submariner non date
Ref. 124060
The fundamental of fundamentals! Just like the original Submariner

Retro watch trend
Current flow that started from a return to the past

Why Patek Philippe Is Known as the World’s Best Watchmaker
The Rise of Patek Philippe: Why It’s the Gold Standard in Swiss Watchmaking

forever
Steady seller
The evolution of Submariner Date Black

Why Rolex?
No tourbillon?
Rolex’s brand strategy

What is the icon?
The Story of Audemars Piguet Royal Oak

August
Watch News
Audemars Piguet Cheongdam Flagship Opening

The new Daytona
Is this really new?
Comparison with previous Daytona works