The Breitling Premier, First introduced in the 1940s, Was Breitling's first dress watch collection focused on style. With its elegance, Exceptional quality, And precise performance, The Premier was a beloved escape during the World Wars and economic uncertainty of the time.
In 2018, The Premier returned, Reimagined for a contemporary look, Incorporating cutting-edge technology and materials while retaining the design sensibility of the original 1940s model. Harmonizing timeless elegance with Breitling's hallmark precision, This watch has established itself as a classic watch perfectly suited to the style and needs of today's wearer.

Swatch Royalpop Effect
Impact on the value of a genuine Royal Oak

Rolex has been discontinued
see you again
Keep an eye on models that have ended production, Part 2

39mm
The following watches
Are you looking for a compact sized watch?

2026, Run like a red horse
Edition watch wishing for a leap and a great run

VIVER
AI Lens
Revolutionizing the Luxury Watch Experience

Devil's metal, Tantalum
Heavy dark solid and strong

world's largest
clock festival
From Baselworld to Watches & Wonders

Which models are available for trial at the VIVER showroom?
Apgujeong, Jamsil

Panerai Radiomir
Three Days PAM01350
Homage to Ref. 3646

First half of 2023
Rolex price analysis
What are the price changes for Rolex Professional major models?