The Breitling Premier, First introduced in the 1940s, Was Breitling's first dress watch collection focused on style. With its elegance, Exceptional quality, And precise performance, The Premier was a beloved escape during the World Wars and economic uncertainty of the time.
In 2018, The Premier returned, Reimagined for a contemporary look, Incorporating cutting-edge technology and materials while retaining the design sensibility of the original 1940s model. Harmonizing timeless elegance with Breitling's hallmark precision, This watch has established itself as a classic watch perfectly suited to the style and needs of today's wearer.

4 people, 4 colors
clock story
Me and my watch (5) Omega, Breguet, Rolex

The only watch in the world
Only Watch
2023 ONLY WATCH (1)

GMT Master 2's
milestone
GMT Master 2 Ref. 116710LN

world's largest
clock festival
From Baselworld to Watches & Wonders

Lightweight, Comfortable and cool
Easy-wearing watch

Patek Philippe Grand Exhibition
Visit
WATCH ART TOKYO 2023

Datejust
Purchasing Guide
How to purchase Datejust without fail

A journey to the deep sea,
Sea Dweller
From the birth of Sea-Dweller to the present

Rolex's
Strategic Marketing
The Secret to Rolex's Symbol of Success

Resale Premium
Top 6
Premium still exists