The Breitling Premier, First introduced in the 1940s, Was Breitling's first dress watch collection focused on style. With its elegance, Exceptional quality, And precise performance, The Premier was a beloved escape during the World Wars and economic uncertainty of the time.
In 2018, The Premier returned, Reimagined for a contemporary look, Incorporating cutting-edge technology and materials while retaining the design sensibility of the original 1940s model. Harmonizing timeless elegance with Breitling's hallmark precision, This watch has established itself as a classic watch perfectly suited to the style and needs of today's wearer.

Big 3,
Top 3 Premium Watches
Watches leading the resell market

Only real value
so that we can trade
A counterfeit, bubble-free watch trading platform

Stronger bezel,
Cerachrome
The birth story of the majestic Cerachrome

Secondary Market Analysis
Part 2
Is a more expensive watch always better for beginners?

Vacheron Constantin
Overseas
A new interpretation of the luxury sports watch

For office workers
Rolex Buying Guide
If you want your Rolex watch to go unnoticed

Why is the watch good?
Why I Love Watches

Retro watch trend
Current flow that started from a return to the past

GMT Master 2's
splendid resurrection
The birth of the two-tone ceramic bezel

July 2024
Domestic watch news
Richard Mille/Breguet/Swatch