This summer, The Korean watch market continues to see major events. We have gathered noteworthy news for you.

Richard Mille Seoul Boutique Relocation

©Richard Mille

The Richard Mille Seoul boutique has completed its renovation and officially reopened on July 1. Since opening its first boutique in Hong Kong in 2005 and making history in the Asian market, The Seoul boutique has also been renewed as a flagship store with a unique concept.

The grand exterior, Featuring a full-building façade design, Immediately catches the eye. The timeless design in a soft ivory color suits all four seasons. The new Richard Mille space, With the boutique on the first and second floors and offices on the third, Covers a total area of 300 pyeong.

©Richard Mille

As the only boutique in Korea, It incorporates traditional Korean elements for a special touch. The second floor features a ceiling inspired by the rafters of a hanok, Interpreted in a modern way, And harmoniously uses traditional windows and doors to create a luxurious atmosphere.

Richard Mille is a brand renowned for its technical new materials and complex movement manufacturing. In contrast, The boutique space is decorated with timeless materials rather than flashy video technology or high-tech elements, Reflecting the brand’s philosophy and lifestyle.

Breguet Museum Exhibition Tour

©Breguet

The high-end watch brand Breguet will hold the ‘Breguet Museum Treasures en Voyage’ exhibition from July 18 to September 6, 2024, At the Breguet boutique on the third floor of Shinsegae Department Store Gangnam in Seoul. Rare pieces from the Breguet Museum, Including pocket watches and wristwatches from 200 years ago, Will be on display for the first time not only in Korea but also worldwide.

This year, Breguet is holding exhibitions at major boutiques worldwide under eight themes, Including ‘Grand Complications’, ‘Breguet Style’, And ‘The Aesthetics of Display’.
In April, The ‘Minute Repeater’ theme was unveiled in New York. In Korea, ‘The Aesthetics of Display’ will be showcased from July to September, And from October to December, The ‘Time & Sense’ exhibition will be held at the Breguet boutique in Hyundai Main Store Seoul.
In particular, This exhibition offers a rare opportunity to see three historically significant pocket watches and one wristwatch in person, Including the ‘Tact Watch N°4720’ sold to French politician Casimir Perier in 1841 and a pocket watch made by Breguet’s founder Abraham-Louis Breguet about 200 years ago.

Swatch
Gangnam Flagship Store Opening

©Swatch

Swatch, The global Swiss watch brand, Has newly opened its flagship store in Gangnam, Seoul last month. The practical yet stylish design philosophy pursued by Swatch is reflected throughout the interior and exterior, Aiming to meet more customers on the bustling Gangnam-daero.

©Swatch

On the first floor, You will find eye-catching Swatch models such as the ‘Bioceramic MoonSwatch’ collection, Which has gained worldwide popularity since its launch in collaboration with Omega, And the ‘Bioceramic Scuba Fifty Fathoms’ collection, Introduced in partnership with Blancpain, All on display and available for purchase.