Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

me and my watch
Vol.3
The Story of Rolex Daytona and Jaejin Yang

James Cameron and
Rolex Deepsea
A watch born from the quest for the deep sea

Glitter
rare rolex
Off-catalog Rolex

A journey to the deep sea,
Sea Dweller
From the birth of Sea-Dweller to the present

Practical luxury
titanium watch
The mainstream is titanium

What is a vintage watch?
What could it be?
Let's define a vintage watch

forever
Steady seller
The evolution of Submariner Date Black

Olympic Games
omega
Omega Timekeeping, Olympic Edition History

Overhaul
Should I do it?
Minimal courtesy for mechanical watches