Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

Thinnest
race against the clock
Bulgari Octo Finissimo Ultra

world's largest
clock festival
From Baselworld to Watches & Wonders

brightens the darkness
blue light
History of Rolex’s luminous paint

Sports watch and
Sponsorship
Sports with a watch

rolex
Yacht Master 1
The most radical sports watch

me and my watch
Vol. 2
The story of Rolex Milgauss and Heejae Lee

flew from space
dial
rolex meteorite dial

Rolex, Tudor
2024 1st quarter
quote
Rolex, Tudor recent actual transaction price survey

Rolex for Generation Z
Can Cartier become the next Rolex?