Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

Tudor 2024
Introduction of new product
Separately and together with Rolex

Spring, Spring, Spring has come
SS season watch recommendations
A mood changer starts from your wrist!

Stronger bezel,
Cerachrome
The birth story of the majestic Cerachrome

Royal oak
Review of 56175TT
Me and my watch (4)

Size Down
Style UP
Smaller Watches, Reading the Big Flow

day date
olive green
Elegantly and splendidly

Alchemy of Time
Brand Story Told Through Materials

rolex
Yacht Master 1
The most radical sports watch

Swiss Watches Face 39% Tariffs: What It Means for the Market
From Quartz Wave to Tax Wave