Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

Jaeger LeCoultre
Reverso
Watchmaker's Watchmaker

The new Daytona
Is this really new?
Comparison with previous Daytona works

Rolex's
Strategic Marketing
The Secret to Rolex's Symbol of Success

August
Watch News
Audemars Piguet Cheongdam Flagship Opening

The end of exploration,
explorer 2
A watch that is clear, loud, and faithful to its essence.

2023
watch market review
What happened in the watch market this year?

Rolex Land-Dweller: A Bold Challenge to Audemars Piguet’s Dominance
New Heart Design, New Standard?

invitation
From. VIVER showroom
Come visit the VIVER Showroom :)

Practical luxury
titanium watch
The mainstream is titanium