Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

Practical luxury
titanium watch
The mainstream is titanium

GMT Master 2's
milestone
GMT Master 2 Ref. 116710LN

Patek Philippe Grand Exhibition
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WATCH ART TOKYO 2023

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clocks
Rare watches up for auction

Panerai luminor
LUMINOR
Shining Panerai

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After every rise comes a fall.

2024
Notable New Products
2024 Watches and Wonders Review

dream clock
daytona
Cosmograph Daytona Ref. 116520

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Brand Story Told Through Materials