Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

Jaeger LeCoultre
Reverso
Watchmaker's Watchmaker

me and my watch
Vol. 2
The story of Rolex Milgauss and Heejae Lee

Datejust
Overhaul after 38 years
The new value in the drawer

heart of the clock,
movement
The secret to the long run of popular Rolex models

Of the watch
Asset Value
Can watches be stable goods and assets?

Tokyo
Watch business trip part 1
What is the Japanese watch market like?

Patek Philippe
Nautilus
Climb to the peak of Hype

Rolex Explorer 1
A thorough comparison
Explorer's Past and Present

Royal Oak Offshore
OFFSHORE
Audemars Piguet's bold choice