The IWC Portuguese is one of IWC’s oldest and most iconic collections, Born in 1939 at the request of two Portuguese merchants. The flagship line embodies technical and artistic excellence and boasts a wide range of models, From dress watches to complications and sports watches.

The epitome of pilot watches
IWC
Big Pilot and Mark Series

Vintage Watch Part 2
Masterpieces That Have Stood the Test of Time
The path to becoming a valuable vintage

July 2024
Domestic watch news
Richard Mille/Breguet/Swatch

Rolex Perpetual Padellone
A dress watch known as a "frypan"

Rolex Retail Price Increase – June 2024 Updated Price List & Models
How much did it rise?

2024 Recommended
Dress Watch
The Past, Present and Future of Dress Watches

55 years of journey
Start 'Used Watch Straps'
Interview with Master Jang Seong-won Part 1

Rolex air king
AIR-KING
the most enjoyable rolex

bigger and bigger,
clocks growing up
Enlargement of the watch (1)

Why Rolex?
No tourbillon?
Rolex’s brand strategy