Lady-Datejust 28 279171
Lady Datejust 28 279171
The used market price of Rolex Lady-Datejust 28 279171 in Korea is ₩17,500,000–₩23,800,000 (avg ₩20,818,000) based on recent sales. Unworn: ₩25,850,000–₩29,200,000. Based on VIVER sold prices.
28mm, Aubergine/Diamond, Jubilee
Rolex
Rolex
The elegant charm of the aubergine dial and diamond indexes
The Rolex Lady-Datejust was created in 1957 as a model exclusively for women. Building on the success of the Datejust, The world’s first automatic date wristwatch introduced by Rolex for men in 1945, It featured the same durability and precision in a smaller case and an elegant design. Since its launch, The Lady-Datejust has been extremely popular worldwide, Becoming Rolex’s best-selling and most versatile model. It has been constantly evolving over time, Offering a wide range of options, Including materials (steel, Gold, Rolesor), Dials, Bracelets, And diamond settings.
Among them, The Lady-Datejust 28 (Ref. 279171) released in 2016 is a representative women's watch that harmonizes elegance and technology. The size was changed from 26 mm (Ref. 179171), Which had been maintained for a long time, To 28 mm, And the case with a combination of steel and Everose gold, Fluted bezel, And Jubilee bracelet provide a classic yet modern feel. In addition, By installing the latest movement, Cal. 2236, The power reserve has been improved to 55 hours, Further upgrading practicality.
In particular, The newly added purple "aubergine" dial and "diamond" indexes to the 28mm model are in perfect harmony with the Everose gold, Capturing the attention of many.
- Release year
- 2016
- Dial color
- Aubergine
- Dial index
- Diamond setting
- Glass
- Sapphire crystal
- Case material
- Stainless steel
- Case diameter
- 28mm
- Case thickness
- 11mm
- Bracelet material
- Stainless steel, Everose gold
- Types of bracelets
- Jubilee Bracelet
- Buckle types
- Folding clasp
- Bezel material
- Everose Gold
- Bezel types
- Fluted
- Function
- Date
- Waterproof
- 100m
- Weight
- Approximately 77g
- Movement
- Self-winding
- Caliber
- Cal.2236
- Frequency
- 28, 800 vibrations
- Power reserve
- About 55 hours
Current market price (avg): ₩21,270,000 (₩14,000,000 ~ ₩29,200,000)
Official Retail Price vs Average Sold Price by Year| Year | Official retail price | Average sold price |
|---|
| 2026 | ₩23,270,000 | ₩25,896,667 |
| 2025 | ₩20,300,000 | ₩22,230,833 |
| 2024 | ₩17,810,000 | ₩18,825,000 |
| 2023 | ₩16,390,000 | ₩16,624,000 |
| 2022 | ₩15,600,000 | ₩16,500,000 |
| 2021 | ₩14,470,000 | - |
| 2020 | ₩14,470,000 | - |
Official retail price is based on the first price increase of each year.

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Aubergine/Diamond, Jubilee
₩29,300,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Aubergine/Diamond, Jubilee
₩22,250,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Aubergine/Diamond, Jubilee
₩29,000,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Aubergine/Diamond, Jubilee
₩27,000,000
Rolex
Rolex

Lady Datejust
Purchasing Guide
small but strong beauty

Showroom Jamsil (Lotte Hotel World)
Worn model
Please translate the following sentence into English. Target for translation = the entire list

Which models are available for trial at the VIVER showroom?
Apgujeong, Jamsil

Showroom Apgujeong
Worn Model
The entire list

Second gold
Rolex
Rolex is ultimately a safe asset

Women Who Hold Time
Now when women choose watches

2023 Classic Watch
Prices of major models
What is the most popular Datejust combination?

Datejust
Purchasing Guide 2
Summary of dial colors by index

On VIVER
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Impact of price increases on the watch market
Purchase Reviews
- The watch is so pretty.
Good delivery too
My condition is good too.
Good price, Really good. 2026.07.05
- The watch is so pretty.
Good delivery too
My condition is good too.
Good price, Really good. 2026.07.05
- The watch is so pretty.
Good delivery too
My condition is good too.
Good price, Really good. 2026.07.05
- Good watch at a good price
I bought it well. My husband and I bought it as a couple~^^ 2026.02.23
- "I’m rooting for VIVER’s safe and convenient service!"〽️🔰 2025.12.18
- I think it's a neutral watch. It's pretty. 2025.09.27
- The numbers on the watch are clearly visible and the watch strap is of appropriate width. 2025.09.27
- I like it
I bought it as a gift watch.
I drive it every day 2025.08.20
- I met a very pretty purple aubergine tempo. It is especially pretty in the sunlight.
Also, I need a watch, I'll buy it from VIVER🥰😍 2025.05.16
- I purchased a Rolex watch and would like to thank the staff for their friendly service.
I would like to visit again~ 2024.08.23
Seller Reviews
- The diagnosis was faster.
A quick transaction was completed. 2026.04.17
- The platform is fantastic!! It was easy to sell! 2026.02.07
- I was worried because it was my first time selling, But they handled it so professionally that my worries were eased. I will use them again next time. 2026.01.21
- I am satisfied with the clean sales service.
I'm rooting for VIVER to become a hit⭕️〽️🔰 2025.12.18
- Please check your condition carefully
Thank you for your kind service. 2025.06.17
- Thank you for the quick sale/safe transaction🥰😍 2025.06.12
- I am satisfied with the transaction as it is concluded safely and the settlement amount is deposited quickly. 2024.07.23
- It was nice to be able to sell easily. I will use it again next time. 2024.06.20