The Best-Selling Rolex in the World

Which line is the best-selling among all Rolex collections? Submariner? Datejust? Surprisingly, It is often mentioned that the Lady-Datejust is the best-selling model. However, This has not been officially confirmed.

One reason to consider this possibility is that there are countless variations within the Lady-Datejust and it has been consistently produced and sold for over 50 years. When couples visit to purchase a Rolex watch, There are more than ten options for male customers, But the choices for female customers are relatively limited. Among those, The Lady-Datejust has played a significant role.

The first Lady-Datejust ⓒ Rolex

The History of the Lady-Datejust

When Rolex was founded in the early 1900s, Men's watches were considered pocket watches, And wristwatches were more like accessories for women. Through the 1920s and 1930s, Wristwatches became mainstream for both men and women, And in 1945, The Datejust was finally born.
Following the tremendous success of the Datejust, The Lady-Datejust was introduced in 1957. It featured all the main functions such as the waterproof Oyster case, Automatic winding movement, And Cyclops lens, While being smaller in size and exuding strong charm and beauty, Receiving an enthusiastic response.
The Lady-Datejust, Which had been produced in 26mm, Underwent a major change in 2015. The size was increased by 2mm, And it was released with a new movement, Cal.2236, In a 28mm case, Which continues to this day.

Lady-Datejust Purchase Guide

With its wide variety of bezels, Bracelets, Dials, And indexes, How should you purchase a Lady-Datejust? From now on, I will guide you on how to choose the Lady-Datejust that suits you best.

Budget

The price can vary greatly depending on the material of the bracelet and whether it includes diamonds, So it is advisable to set a minimum budget for your watch. As the saying goes, "seeing is wanting, " if you do not set your budget properly, You may end up exceeding your available range.

Material

Once your budget is set, It will also help guide your choice of material. Broadly, You can choose from steel, Rolesor, Or full gold. Among these, Steel and Rolesor are the most preferred lines. If you plan to wear it daily, It is best to actually try it on to see if it matches your usual attire or skin tone. You may also want to consider how it harmonizes with your frequently used handbags or accessories. Please note that certain dial colors are only available with specific materials. (For example, The "chocolate" dial is only available with Everose gold.)

Lady-Datejust 28 279160

28mm, Silver/Roman, Oyster

Lady-Datejust 28 279173

28mm, Champagne/Roman, Jubilee

Lady-Datejust 28 279171

28mm, Chocolate/Diamond, Jubilee

Lady-Datejust 28 279174

28mm, Pink, Oyster

Dial Color

Dial colors are largely divided into two categories.
∙ Basic colors such as black, Gray, And silver: These are familiar and safe choices, Which can be both an advantage and a disadvantage. If you want to pursue the glamour unique to the Lady model, You may consider choosing a dial set with diamonds.
∙ Vibrant colors such as pink, Green, And purple: These dial colors make the Lady-Datejust stand out even more. Colors like "aubergine" and "olive green" are only available on new models and are receiving more love.

Lady-Datejust 28 279173

28mm, White/Roman, Jubilee

Lady-Datejust 28 279174

28mm, Dark Gray/Diamond, Jubilee

Lady-Datejust 28 279171

28mm, Aubergine/Diamond, Jubilee

Bezel and Bracelet Type

Although this seems to be the top priority for many, Preferences are quite similar in this area. For steel models, The domed bezel & Oyster bracelet combination is popular, While for Rolesor models, The fluted bezel & Jubilee bracelet combination is highly preferred.

Most importantly, It is difficult to know which combination suits you best until you actually try it on your wrist. When purchasing a luxury watch, Trying it on is the most important step. Various combinations of Lady-Datejust are available at the VIVER showroom, So trying them on will greatly help you find your desired model.

Popular combinations of Lady-Datejust always have waiting demand. If you wish to sell through VIVER, Please click .