Lady-Datejust 28 279171
Lady Datejust 28 279171
The used market price of Rolex Lady-Datejust 28 279171 in Korea is ₩12,120,000–₩19,500,000 (avg ₩15,042,000) based on recent sales. Unworn: ₩19,500,000–₩25,800,000. Based on VIVER sold prices.
28mm, Chocolate/Roman, Jubilee
Rolex
Rolex
The harmony of Everose gold and chocolate dial
The Rolex Lady-Datejust was created in 1957 as a model exclusively for women. Building on the success of the Datejust, The world’s first automatic date wristwatch introduced by Rolex for men in 1945, It featured the same durability and precision in a smaller case and an elegant design. Since its launch, The Lady-Datejust has been extremely popular worldwide, Becoming Rolex’s best-selling and most versatile model. It has been constantly evolving over time, Offering a wide range of options, Including materials (steel, Gold, Rolesor), Dials, Bracelets, And diamond settings.
Among them, The Lady-Datejust 28 (Ref. 279171) released in 2016 is a representative women's watch that perfectly combines elegance and technology, And the size was changed from 26 mm (Ref. 179171), Which had been maintained for a long time, To 28 mm. The case with a combination of steel and Everose gold, The fluted bezel, And the Jubilee bracelet give a classic yet modern feel, And the latest movement, Cal. 2236, Has been installed, Improving the power reserve to 55 hours.The "chocolate" dial color and "Roman" indexes, Which create a wonderful harmony with Everose gold, Exude a classic yet sophisticated charm, And are loved by many female customers as they allow one to feel both luxury and elegance.
- Dial color
- Chocolate
- Dial characteristics
- Roman
- Glass
- Sapphire crystal
- Case material
- Stainless steel
- Case diameter
- 28mm
- Case thickness
- 11mm
- Bracelet material
- Stainless steel, Everose gold
- Types of bracelets
- Jubilee Bracelet
- Bezel material
- Everose Gold
- Bezel types
- Fluted
- Waterproof
- 100m
- Weight
- Approximately 77g
- Movement
- Self-winding
- Caliber
- Cal.2236
- Frequency
- 28, 800 vibrations
- Power reserve
- About 55 hours
Current market price (avg): ₩16,720,000 (₩12,120,000 ~ ₩25,800,000)
Official Retail Price vs Average Sold Price by Year| Year | Official retail price | Average sold price |
|---|
| 2026 | ₩20,040,000 | ₩19,585,714 |
| 2025 | ₩17,400,000 | ₩20,447,000 |
| 2024 | ₩15,100,000 | ₩15,087,333 |
| 2023 | ₩13,840,000 | ₩14,320,000 |
| 2022 | ₩13,040,000 | - |
| 2021 | ₩12,030,000 | - |
| 2020 | ₩12,030,000 | - |
Official retail price is based on the first price increase of each year.

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Roman, Jubilee
₩27,000,000
Rolex
Rolex

2023 Classic Watch
Prices of major models
What is the most popular Datejust combination?

Showroom Jamsil (Lotte Hotel World)
Worn model
Please translate the following sentence into English. Target for translation = the entire list

Which models are available for trial at the VIVER showroom?
Apgujeong, Jamsil

Showroom Apgujeong
Worn Model
The entire list

Second gold
Rolex
Rolex is ultimately a safe asset

Women Who Hold Time
Now when women choose watches

Datejust
Purchasing Guide 2
Summary of dial colors by index

On VIVER
The most OOO
VIVER Magazine 100th Issue Special

Lady Datejust
Purchasing Guide
small but strong beauty

An Unwelcome Guest: Rolex Price Increases Over the Years – Insights as of November 2022
Impact of price increases on the watch market
Purchase Reviews
- The watch is so pretty.
Good delivery too
My condition is good too.
Good price, Really good. 2026.07.05
- "It’s a stunning chocolate Roman dial. It looks gorgeous." 2026.05.07
- Not bad. I think it goes well with a suit. 2025.09.27
- VIVER is a mecca for watches🚫🍒👍
I will trust you in the future.✌️ 2025.08.03
- Get it only with pretty chocolate.
It's so pretty and adorable, I'm amazed😍😍 2025.07.01
- I bought it as a birthday present for my wife and she really likes it. It’s pretty. 2024.07.07
- I bought it for my wife and she really liked it^^ 2024.06.11
- I made a good purchase because of the good service and reliable watch warranty. 2024.02.25
Seller Reviews
- VIVER Safe Transaction Sales
I wish you great success and great fortune. 2026.05.10
- Safe Sales 🚫
Clean deal 🏧
VIVER you can trust and watch ✨️🎉 2025.08.19
- VIVER sold safely and comfortably
I trust you and will come often. I hope you prosper🥰😍 2025.07.15
- Thank you, I did a good job thanks to VIVER.
thank you 2024.06.29
- The best site, reasonable and good, I use it often!! 2023.12.30