Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/diamond, Jubilee
Rolex
Rolex
The elegance of a chocolate dial, Rolex Lady-Datejust 28
The Rolex Lady-Datejust was created in 1957 as a collection exclusively for women. Building on the success of the Datejust, The world’s first automatic date wristwatch introduced by Rolex for men in 1945, It featured the same durability and precision in a smaller case and an elegant design. Since its launch, The Lady-Datejust has gained worldwide popularity and has become Rolex’s best-selling and most versatile collection.
Continuing this tradition, The Lady-Datejust 28 (Ref. 279171), Launched in 2016, Is a representative women's watch that perfectly combines elegance and technology.
The size has been changed from the long-standing 26mm to 28mm, And the case with a combination of steel and Everose gold, The fluted bezel, And the Jubilee bracelet provide a classic yet modern feel. Equipped with the latest movement, Cal. 2236, The power reserve has been improved to 55 hours, Further upgrading practicality.
The chocolate-colored dial, The newly introduced “star” diamond index, And the eight diamonds set in the IX (9 o’clock) Roman numeral exude a special and luxurious charm. Symbolizing warmth, Sophistication, And modern femininity, This dial is loved by many female customers and has become an element representing Rolex elegance.
- Release year
- 2016
- Dial color
- Chocolate
- Dial index
- Diamond setting
- Glass
- Sapphire crystal
- Case material
- Stainless steel
- Case diameter
- 28mm
- Case thickness
- 11mm
- Bracelet material
- Stainless steel, Everose gold
- Types of bracelets
- Jubilee Bracelet
- Buckle types
- Folding clasp
- Bezel material
- Everose Gold
- Bezel types
- Fluted
- Function
- Date
- Waterproof
- 100m
- Weight
- Approximately 77g
- Movement
- Self-winding
- Caliber
- Cal.2236
- Frequency
- 28, 800 vibrations
- Power reserve
- About 55 hours
Current market price (avg): ₩25,320,000 (₩13,300,000 ~ ₩32,500,000)

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩32,700,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩25,660,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩30,800,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩30,450,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩30,800,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩30,950,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩31,130,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩31,000,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩29,890,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩35,200,000
Rolex
Rolex

Second gold
Rolex
Rolex is ultimately a safe asset

2023 Classic Watch
Prices of major models
What is the most popular Datejust combination?

Lady Datejust
Purchasing Guide
small but strong beauty

Showroom Jamsil (Lotte Hotel World)
Worn model
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Apgujeong, Jamsil

Showroom Apgujeong
Worn Model
The entire list

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Datejust
Purchasing Guide 2
Summary of dial colors by index

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Purchase Reviews
- It was good. I'll make good use of it haha
Thank you every time. 2026.07.29
- A beautiful Datejust 28 with chocolate star diamonds. It's truly beautiful. 🩵 2026.06.21
- Choco Star Diamond is so pretty.
The staff at VIVER are friendly and I think I'll shop there often. I'll come back again🪁🎯 2025.11.18
- I trust the Yeppun Watch and take it with me.
I'll come shopping often to buy a watch😍😍 2025.11.17
- Always convenient and safe transactions VIVER✨️🎈 I'll come shopping often🏆 2025.10.14
- Korea's best Rolex shopping mall 🕌🗽
I come here often because I can buy hard-to-find products safely and conveniently.🧭 2025.09.16
- VIVER, The best platform, Thrive🇦🇪🇦🇫 2025.09.12
- Always trust and buy.⭕️✔️
VIVER seems to be the best for buying and selling🏖🏜🍉 2025.07.30
- Thank you for helping me with convenient service and safe purchases. I support VIVER's development 🥰😍 2025.06.17
- Thank you for helping me make a comfortable purchase.
I'll come shopping often🥰😍
VIVER fighting🤭 2025.06.16
Seller Reviews
- I sold it safely on VIVER, A place I trust. Thank you. I wish you great success. 2026.06.30
- The ultimate women's watch, So pretty, Byeolchoco beauty 2025.12.29
- Convenient sales service VIVER⭕️〽️🔰 2025.12.15
- Your hot and clean sales support is really great. I hope you prosper⭕️〽️🔰 2025.11.21
- Thank you for helping me sell neatly🩱🥻 2025.10.15
- Thank you for helping me sell happily.
May you prosper📿💄👒🥾🪕🩰 2025.10.07
- Safe Transaction🏳️⚧️
Convenient service🇧🇩
I always trust and buy from VIVER🚩 2025.09.15
- The transaction was very fast and the store staff were very friendly. 2025.08.11
- Safe transaction⭕️ Fast payment🏧
It's so convenient. ✨️🎇🎆🎉 2025.07.31
- It sold thanks to the solid sales system.
I will come here often in the future💘 2025.04.24