Rolex Lady-Datejust 28 279171 Sold Prices & Listings

The used market price of Rolex Lady-Datejust 28 279171 in Korea is ₩18,400,000–₩25,400,000 (avg ₩22,082,000) based on recent sales. Unworn: ₩27,300,000–₩29,650,000. Based on VIVER sold prices.

The Rolex Lady-Datejust was created in 1957 as a model exclusively for women. Building on the success of the Datejust, The world’s first automatic date wristwatch introduced by Rolex for men in 1945, It featured the same durability and precision in a smaller case and an elegant design. Since its launch, The Lady-Datejust has gained worldwide popularity and has become Rolex’s best-selling and most versatile model. It has been constantly evolving over time, Offering a wide range of options, Including materials (steel, Gold, Rolesor), Dials, Bracelets, And diamond settings. This evolution of the Lady-Datejust is particularly evident in the Lady-Datejust 28 (Ref. 279171) launched in 2016. It was changed from the long-standing 26 mm (Ref. 179171) size to 28 mm, And boasts more refined proportions and elegance. The case in steel and Everose gold, The fluted bezel, And the Jubilee bracelet offer a classic yet modern feel. Equipped with the latest movement, Cal. 2236, The power reserve has been increased to 55 hours, And practicality has also been greatly upgraded. The newly introduced “olive green” dial and “diamond” index along with the model’s launch are in perfect harmony with the Everose gold, And are much loved for providing both feminine sophistication and luxury.

Official Retail Price vs Average Sold Price by Year
Year	Official retail price	Average sold price
2026	₩23,270,000	₩26,316,842
2025	₩20,300,000	₩24,194,583
2024	₩17,810,000	₩20,199,286
2023	₩16,390,000	₩16,300,000
2022	₩15,600,000	-
2021	₩14,470,000	-
2020	₩14,470,000	-