Lady-Datejust 28 279171

Lady Datejust 28 279171

The used market price of Rolex Lady-Datejust 28 279171 in Korea is ₩19,750,000–₩28,300,000 (avg ₩24,604,000) based on recent sales. Unworn: ₩27,600,000–₩30,800,000. Based on VIVER sold prices.

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28mm, Chocolate/diamond, Jubilee
Rolex
Rolex
The elegance of a chocolate-colored dial
The Rolex Lady-Datejust was created in 1957 as a model exclusively for women. Building on the success of the Datejust, The world’s first automatic date wristwatch introduced by Rolex for men in 1945, It featured the same durability and precision in a smaller case and an elegant design. Since its launch, The Lady-Datejust has been extremely popular worldwide, Becoming Rolex’s best-selling and most versatile model. It has been constantly evolving over time, Offering a wide range of options, Including materials (steel, Gold, Rolesor), Dials, Bracelets, And diamond settings. Following this tradition, The Lady-Datejust 28 (Ref. 279171) launched in 2016 is a model that combines elegance and technology, With a size change from 26 mm to 28 mm and a combination of steel and Everose gold. This model is also equipped with the latest movement, Cal. 2236, Which has an increased power reserve of 55 hours, And the classic fluted bezel and Jubilee bracelet add a modern charm. Among them, The “chocolate” color dial boasts a luxurious and sophisticated look with the addition of diamonds, And has been loved since its launch.
Release year
2016
Dial color
Chocolate
Dial index
Diamond setting
Glass
Sapphire crystal
Case material
Stainless steel
Case diameter
28mm
Case thickness
11mm
Bracelet material
Stainless steel, Everose gold
Types of bracelets
Jubilee Bracelet
Buckle types
Folding clasp
Bezel material
Everose Gold
Bezel types
Fluted
Function
Date
Waterproof
100m
Weight
Approximately 77g
Movement
Self-winding
Caliber
Cal.2236
Frequency
28, 800 vibrations
Power reserve
About 55 hours

Current market price (avg): ₩24,540,000 (₩15,500,000 ~ ₩45,000,000)

Official Retail Price vs Average Sold Price by Year
YearOfficial retail priceAverage sold price
2026₩23,270,000₩28,602,727
2025₩20,300,000₩25,517,813
2024₩17,810,000₩20,056,154
2023₩16,390,000₩18,387,500
2022₩15,600,000-
2021₩14,470,000-
2020₩14,470,000-

Official retail price is based on the first price increase of each year.

Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩28,000,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩27,500,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩26,500,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩25,500,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩26,700,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩29,150,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩25,100,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩25,100,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩31,500,000
Rolex
Rolex
Rolex Lady-Datejust 28 279171
Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Chocolate/Diamond, Jubilee
₩32,900,000
Rolex
Rolex
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