Lady-Datejust 28 279171
Lady Datejust 28 279171
The used market price of Rolex Lady-Datejust 28 279171 in Korea is ₩17,000,000–₩27,900,000 (avg ₩21,928,000) based on recent sales. Unworn: ₩26,000,000–₩30,700,000. Based on VIVER sold prices.
28mm, Rose/Diamond, Jubilee
Rolex
Rolex
Harmony of rose dial and diamonds
The Rolex Lady-Datejust was created in 1957 as a model exclusively for women. Building on the success of the Datejust, The world’s first automatic date wristwatch introduced by Rolex for men in 1945, It featured the same durability and precision in a smaller case and an elegant design. Since its launch, The Lady-Datejust has gained worldwide popularity and has become Rolex’s best-selling and most versatile model. It has been constantly evolving over time, Offering a wide range of options, Including materials (steel, Gold, Rolesor), Dials, Bracelets, And diamond settings.
Among them, The Lady-Datejust 28 (Ref. 279171) released in 2016 is a representative women's watch that perfectly combines elegance and technology. By expanding the size of 26 mm (Ref. 179171) that has been maintained for a long time to 28 mm, It presents a classic yet modern feel through a case that combines steel and Everose gold, A fluted bezel, And a Jubilee bracelet. Equipped with the latest movement, Cal. 2236, The power reserve has been improved to 55 hours, And practicality and precision have been further upgraded.
In particular, The rose-colored dial that has long represented this model, The newly introduced “star”-shaped diamond index, And the eight diamond details set above the Roman numerals at 9 o’clock present both femininity and glamour, And are much loved for their unique yet elegant design. These meticulous details further highlight the timeless charm of the Lady-Datejust.
- Release year
- 2021
- Dial color
- Rose color
- Dial index
- Diamond setting
- Glass
- Sapphire crystal
- Case material
- Stainless steel
- Case diameter
- 28mm
- Case thickness
- 11mm
- Bracelet material
- Stainless steel, Everose gold
- Types of bracelets
- Jubilee Bracelet
- Buckle types
- Folding clasp
- Bezel material
- Everose Gold
- Bezel types
- Fluted
- Function
- Date
- Waterproof
- 100m
- Weight
- Approximately 77g
- Movement
- Self-winding
- Caliber
- Cal.2236
- Frequency
- 28, 800 vibrations
- Power reserve
- About 55 hours
Current market price (avg): ₩23,220,000 (₩17,000,000 ~ ₩30,700,000)
Official Retail Price vs Average Sold Price by Year| Year | Official retail price | Average sold price |
|---|
| 2026 | ₩24,290,000 | ₩27,836,364 |
| 2025 | ₩21,220,000 | ₩24,806,471 |
| 2024 | ₩18,660,000 | ₩20,050,000 |
| 2023 | ₩17,200,000 | ₩18,712,500 |
| 2022 | ₩16,400,000 | - |
Official retail price is based on the first price increase of each year.

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Rose/Diamond, Jubilee
₩29,000,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Rose/Diamond, Jubilee
₩30,250,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Rose/Diamond, Jubilee
₩24,700,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Rose/Diamond, Jubilee
₩28,000,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Rose/Diamond, Jubilee
₩30,090,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Rose/Diamond, Jubilee
₩29,300,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Rose/Diamond, Jubilee
₩31,000,000
Rolex
Rolex

Lady-Datejust 28 279171
Lady Datejust 28 279171
28mm, Rose/Diamond, Jubilee
₩27,900,000
Rolex
Rolex

Showroom Jamsil (Lotte Hotel World)
Worn model
Please translate the following sentence into English. Target for translation = the entire list

Which models are available for trial at the VIVER showroom?
Apgujeong, Jamsil

Showroom Apgujeong
Worn Model
The entire list

Second gold
Rolex
Rolex is ultimately a safe asset

Women Who Hold Time
Now when women choose watches

2023 Classic Watch
Prices of major models
What is the most popular Datejust combination?

Datejust
Purchasing Guide 2
Summary of dial colors by index

On VIVER
The most OOO
VIVER Magazine 100th Issue Special

Lady Datejust
Purchasing Guide
small but strong beauty

An Unwelcome Guest: Rolex Price Increases Over the Years – Insights as of November 2022
Impact of price increases on the watch market
Purchase Reviews
- The staff's friendly explanation and the showroom atmosphere
I am satisfied. I will wear this nice watch well. 2026.06.05
- Briver has so many watches.
Shopping paradise😉 2025.11.16
- I finally got the super pretty Rose Star Diamond. I'm so happy I got it in the pre-sale ⭕️〽️🔰 2025.10.27
- It's said that it's really hard to meet someone even if you pay money.
Rose. I found the star diamond here.👏👏
I was debating between the Choco Star Diamond and the One, But when I saw it in person, The bright version was so attractive and feminine.
I'm so satisfied 🥰😍 2025.05.16
- Thank you, I was able to trade comfortably thanks to VIVER. 2025.01.08
- I received it comfortably in the VIVER room. Thank you. Congratulations on your 2nd anniversary. 2024.05.15
- I really like the color. When I made a purchase at the VIVER store, they responded kindly, so I visited and purchased with a happy heart. 2024.04.10
- I bought a watch and came to pick it up, and I was very happy that the door was opened in front of me and all the staff were kind and helpful and guided me. I didn't know where to park, so they gave me valet service and I received the product very conveniently.😊 2024.03.07
Seller Reviews
- Thank you for the sale. If I ever need to buy a watch, I will also purchase the VIVERso. 2026.03.31
- I'll support a clean package.
Good luck with your internet⭕️〽️🔰 2025.11.27
- Thank you for helping me sell⭕️〽️🔰
Good luck 2025.11.10
- It seems like VIVER is number one in watch trading. 2025.08.08
- Thank you for the quick sale/safe transaction🥰😍 2025.06.12
- Accurate feeling, Convenience, And delivery are all perfect. 2024.10.09
- I think it sold faster than expected through consignment sales. I am satisfied with the sales process and will use it again in the future. 2024.06.17
- They are friendly, the store is nice! Above all, VIVER is the most reliable!!! I recommend it. I am very satisfied with the fast and accurate progress system. 2024.03.07
- In less than a week, there is no commission for shipping, sales, and settlement, so there is nothing left and it would be a loss... This is a great platform for sellers and buyers. Thank you so much, and the service is good enough to use even if there is a commission. Thank you^^ 2023.09.07
- I always use it well. It is a very good system. Accurate inspection and quick settlement. VIVER is trustworthy. I hope your business prospers. 2023.08.15