Why is the watch good?

Why I Love Watches

Beginner

1972년 Heuer Carrer 1553 ⓒ Watch Terminal

Watches that are completely useless in terms of functionality but still cost over 40 million won on average are sold for about 100 trillion won every year (the combined size of the new and used market). As someone who likes cars and clothes, I promised to stay away from watches (so as not to become a bad credit risk), But I ended up falling in love with watches and now I have turned watches into a hobby and a career.
What exactly is the appeal of watches? I would like to talk about the joys of watch life.

A small shelter on the wrist

Audemars Piguet Royal Oak ⓒ Watch Terminal

Are you tired of living in a flood of information that you can't miss every moment? Before smartphones, There was a time when you had to turn on a device and connect to the information and communication network to communicate with the world. On the other hand, Our eyes now constantly see news and content that you must know, That you will regret if you miss it, And that you will be 'awkward' if you don't know it on fixed, Mobile, Wearable, Small, Large, Personal, And commercial screens.

1950년대 LeCoultre Futurematic ⓒ Watch Terminal

This is exactly why I avoid smartwatches. My wrist is the most useful and personal space for me, And I don’t want to allow digital devices to invade here. I want to put a small window and frame called a watch in that place, And look at my dreams and memories for a moment and find rest.

The rarity of 'slowly'

Cartier Tank Allongee ⓒ Watch Terminal

But isn't it strange? Watch collectors love to talk about old stories, Such as memories, Brands, Or behind-the-scenes stories of watches. Why is that? I think the reason is 'speed'. More specifically, I think it's the rarity and charm of 'slow'.
We live in a world of breaking news, Easy payments, And same-day delivery, And we even receive real-time KakaoTalk messages asking us to respond quickly to emails we sent three minutes ago.

1988 Rolex Day-Date Ref.18038 "Burl Wood"
ⓒ Watch Terminal

Of course, Being fast and efficient is good. Now that we can do things faster and with less effort, I wonder if we are making all decisions too easily and lightly. Don’t you think that there are more and more things that we don’t need on e-commerce platforms, And then we don’t use them and forget where they are stored?

Various Patek Philippe dress watches ⓒ Watch Terminal

That's why collectors love watches. Everything is 'slow'. Technology and design have not changed much in almost 50 years, And the high price tag means that every purchase decision is based on careful consideration. In addition, Most people buy watches to commemorate life milestones such as marriage, Childbirth, First bonus, Or a big success in business.

Cartier Tank Basculant ⓒ Watch Terminal

Can be seen and touched

Why are these little things like the Gallery of Memories so expensive? Because they are hard to make. Think about it. In the five minutes or so you spend reading this, The clock will have ticked 2, 400 times to indicate exactly when 300 seconds have passed. It is impossible to calculate the clock's activity in 24 hours a day, 365 days a year.

Rolex Submariner 5512, Explorer 1655 ⓒ Watch Terminal

Aren't you grateful? We can't see it, But we know it. A small spring is wound (in the case of quartz, A crystal vibrates) and the unwinding force moves the gears and levers at a precise speed to tell the time. In a digital flood where the entire world is determined by calculations of '0' and '1', The existence of a clock reminds me that I am not a human battery with a wire plugged into the back of my head, Dreaming a fake 'dream' about a vain world.

Overcoming the years

Cartier Tortue Monopoussoir CPCP ⓒ Watch Terminal

According to statistics, I was born in 1986 and will disappear from this world in 2066. On the other hand, The Rolex Submariner Date Reference 16800 that my mother gave my father as a wedding gift will remain for a long time. No, It will be just as special then as it is now, Just as it was the day my father first received it.

ⓒ Watch Terminal

A clock is a machine that can beat time. What good is a machine that was made to measure time if it breaks down and breaks down over time?
How wonderful is it that a watch born to measure time has defeated time?

Heuer Carrera 1553 ⓒ Watch Terminal