Introduced in 1987, The Chanel Première features a case design inspired by the octagonal shape of the Place Vendôme, An iconic Parisian landmark. Without numbers, Indexes, Seconds hand or date window, Only two gold hands flow elegantly over the black lacquered dial, Maximizing minimalism and sophistication. More than just a watch, This watch has become an icon of Chanel style, Freedom and femininity, Embodying Chanel’s vision of “The Allure of Time” and showing timeless elegance and individuality.

2024 Rolex
New product forecast
Hints on new Rolex products collected by VIVER

Ah, lang und sinne
A. Lange
The German watch giant wakes up.

Datejust
Purchasing Guide 2
Summary of dial colors by index

platinum silver
Is it white gold?
Distinguish between platinum and white gold

Listen to the master
Watches and Philosophy
Interview with Master Jang Seong-won Part 2

What is the watch diameter like these days?
After every rise comes a fall.

IWC
Spitfire experience
Pilot’s watch perfect as a daily tool watch

2025 Cartier Price Increase – Updated Price List & Models Explained
Cartier Raises Prices by 6% – New 2025 Price List and Reasons Explained

Royal Oak Offshore
OFFSHORE
Audemars Piguet's bold choice

Stronger bezel,
Cerachrome
The birth story of the majestic Cerachrome