Bulgari Serpenti was first created in 1948 as a bracelet watch inspired by a snake. In ancient times, The snake symbolized transformation and eternity, And Bulgari combined this symbolism with a contemporary design in the collection. Serpenti became Bulgari’s representative icon with its unique structure that wraps around the wrist flexibly and its bold style, And to this day, It remains a collection that symbolizes the brand’s creativity and innovation.

Bvlgari Serpenti
Snakes
The icon of eternal sensuality

The first wristwatch was
What is it?
Historical records about clocks

First half of 2023
Classic watch price analysis
What are the performance of the major classic watch models in the first half of the year?

locked tightly like an oyster
oyster case
‘Oyster Perpetual’

When to buy it
That watch with no regrets
Rolex BEST 3 that pioneered the resale market

billion sound
clocks
Rare watches up for auction

brightens the darkness
blue light
History of Rolex’s luminous paint

Listen to the master
Watches and Philosophy
Interview with Master Jang Seong-won Part 2

2023
NEW ROLEX
What changes will there be in Rolex in 2023? (One)

Oyster Perpetual
complete guide
Simple is the best