Patek Philippe Cubitus is a new watch line that has been launched for the first time in 25 years, Combining design elements of the existing Nautilus and Aquanaut watches and targeting a young and active customer base. The bold angular case and sporty yet elegant design symbolize Patek Philippe’s innovation and tradition, Combining tradition and modernity. Cubitus is an iconic collection that expresses Patek Philippe’s forward-looking vision through new forms and functions while maintaining the brand’s iconic horizontal embossed dial pattern.

In E.Ru.Sha
Why Make Watches
The Third Wave - Total Brand Advance

day date
olive green
Elegantly and splendidly

As much as it has grown
Increasing satisfaction
Enlargement of the watch (2)

Why Rolex?
No tourbillon?
Rolex’s brand strategy

Overhaul
Should I do it?
Minimal courtesy for mechanical watches

Between luxury and retro
somewhere
Submariner Date Ref. 116613LB

Rolex Land-Dweller: A Bold Challenge to Audemars Piguet’s Dominance
New Heart Design, New Standard?

Vacheron Constantin
Why Vacheron Constantin

VIVER
watchmaking class
This is also possible on VIVER.

Tokyo
Watch business trip part 2
What is the latest atmosphere in the Tokyo watch market?