Rolex Unveils Exciting New Products for 2025
As Watches & Wonders, the premier event of the year, kicks off, Rolex unveils its latest creations. VIVER is proud to bring you an exclusive first look at Rolex’s major new product releases.
Land-Dweller
The most eye-catching new model is the ‘Land-Dweller.’ It’s generating buzz with a design that’s both fresh and familiar. Available in two sizes—36mm and 40mm—the lineup includes a white Rolesor model combining Oystersteel and white gold, an Everose gold version, and a platinum variant featuring an ice blue dial. The release price starts at around ₩20 million (approximately $15,400 USD). Here are the main features.
Land-Dweller ⓒ hodinkee
Innovative movement
The Land-Dweller is powered by Rolex’s new self-winding Caliber 7135, a high-performance movement operating at a frequency of 5Hz and offering an impressive power reserve of approximately 66 hours. Notably, it features ‘Dynapulse,’ a sequential energy distribution system that enhances efficiency and precision. EscapementEnergy efficiency has reportedly improved by 30% thanks to the introduction of ‘Dynapulse,’ ensuring a generous power reserve of 66 hours.
Integrated bracelet design
(From left) 1969 Rolex Quartz / 1974 Datejust / 2025 Land-Dweller
ⓒ Rolex
The Land-Dweller showcases an integrated bracelet design that seamlessly flows into the case. This style was first introduced by Rolex in 1969 on their quartz models and later on the self-winding Datejust in 1974. Now, it has been reimagined with a modern, contemporary flair.
Land-Dweller Caseback ⓒ Rolex
The new movement is beautifully showcased through the sapphire crystal case back, allowing a clear view of its intricate mechanics.
Flat Jubilee Bracelet
Land-Dweller 36 Ref. 127235ⓒ Rolex
The bracelet showcases Rolex’s signature flat surfaces, perfectly balancing polished and satin finishes for a refined yet technical look. This design harmoniously complements the watch’s iconic slim profile, embodying the elegance of a high-end sports timepiece.
GMT-Master II Green Dial
GMT-Master2 126729VTNR ⓒ Rolex
This year, the GMT-Master II Left-Hand version—affectionately known as ‘Sprite’ among air travelers—debuts a striking new green dial. This fresh take echoes the legacy of Rolex’s iconic Submariner green model 116610LV, blending heritage with modern appeal. HulkThe white gold version was released domestically at a price of ₩69.28 million (approximately $53,290 USD).
Submariner Date 116610LV
40mm, Green, Oyster
GMT-Master 2 126720VTNR
40mm, Black, Jubilee
GMT-Master 2 126720VTNR
40mm, Black, Oyster
Oyster Perpetual New Colors
2025 Rolex Oyster Perpetual ⓒ Rolex
Captivating and Stimulating Watch Collectors Worldwide Oyster PerpetualFor 2025, the Oyster Perpetual line introduces sophisticated new dial colors including ‘Mutated Lavender,’ ‘Warm Sandy Beige,’ and ‘Fresh Pistachio Green.’ These elegant hues mark a departure from the brand’s typical vibrant palette, offering a refined and standout aesthetic for discerning watch enthusiasts.
ⓒ Rolex
Extended lacquer dial
Oyster Perpetual 36 126000 BLUE, BLACK DIAL ⓒ Rolex
In addition to the new dial colors, the classic sunray bright blue and bright black dials have been updated with elegant lacquer finishes. These timeless colors continue to enjoy strong market demand and positive reception. Notably, the celebration motif introduced in 2023 has been discontinued from the collection.
Oyster Perpetual 36 126000
36mm, Bright black, Oyster
Oyster Perpetual 36 126000
36mm, Bright blue, Oyster
Oyster Perpetual 36 126000
36mm, Turquoise blue/celebration motif, Oyster
Evolving 1908
Rolex 1908 ⓒ Rolex
The Perpetual 1908 in 18-carat yellow gold debuts with a new seven-link bracelet, reinforcing Rolex’s commitment to classic elegance. Inspired by fine jewelry, the ‘Settimo’ bracelet features a sophisticated design highlighted by an invisible crown clasp, making it a standout addition to the lineup.
Rolex 1908 ⓒ Rolex
Unique dial color
Building on last year’s trend of unveiling flashy and high-end models, this year also sees the addition of unique dial colors that further diversify the collection.
Rolex GMT Master2 126715CHNR ⓒ Rolex
The Cosmograph Daytona debuts a striking Turquoise Blue lacquer dial, adding vibrant elegance to the iconic chronograph. Meanwhile, the GMT Master II introduces a new dial crafted from tiger iron—a natural stone Rolex uses for the first time—featuring a unique golden and orange texture created by the blend of tiger eye, red jasper, and hematite minerals. Additionally, the Sky-Dweller makes a bold statement with a bright green dial paired with an 18-carat yellow gold case, showcasing Rolex’s mastery in combining color and luxury.
ⓒ Rolex
The Datejust 31 features a stunning red ombre dial, beautifully evoking the vibrant hues of a sunset horizon.
Datejust31 278288RBR ⓒ Rolex
The Perfect Harmony of Innovation and Tradition in Watchmaking
Rolex’s new releases this year go beyond mere design tweaks—they embody a thoughtful balance of technical innovation and everyday practicality. Experiencing these models in person reveals their true appeal, heightening anticipation for their domestic launch. VIVER Magazine will also bring you exclusive updates on striking new releases from Tudor and other leading luxury watch brands.
Sophie
Editor
Contact VIVER Magazine
contents@viver.co.kr
