Q

What is the ranking of Swiss watch sales in 2023?

A

Announced every yearMorgan Stanley's Swiss watch industry report has been updated.

© LuxeConsult, Morgan Stanley Research

There are no major changes from 2022, but Rolex, Patek Philippe, Audemars Piguet, Richard Mille, etc.Big 4“’s market dominance has been further strengthened. It secured a whopping 43.9% market share. In addition, Swatch's tremendous leap forward is notable, with sales of MoonSwatch having sold over 2 million units.

© LuxeConsult, Morgan Stanley Research

In addition, Rolex made new history by becoming the first Swiss watch brand to surpass 10 billion Swiss francs in sales. The Rolex single brand's share of the entire Swiss watch market is over 30%.


Mar 15. 2024